New Diet Coke design sparkles

Turner Duckworth created a fresh look for fall with the national release of new packaging for Diet Coke, the #2 sparkling beverage brand in the US. The Coca-Cola Company challenged Turner Duckworth to extend the brand’s confidence to packaging. The resulting design provides a bold perspective on this iconic brand by focusing on the union of the “D” and “K” as the key recognizable elements of the logo.  The unique crop is at the center of a visual identity, which appears in point of sale and advertising.