The biggest Lions of all
The Cannes Lions International Festival of Creativity recently announced that it will honor The Coca-Cola Company with the 2013 Creative Marketer of the Year Award. This prize is presented to brands that have distinguished themselves by inspiring innovative marketing and who embrace and encourage creativity produced
by their agencies.
Philip Thomas, Chief Executive of Cannes Lions commented, “We congratulate Coca-Cola and its agency partners for the well-deserved achievement in keeping the business at the forefront of brand marketing thinking, and look forward to honouring them in Cannes.”
Turner Duckworth’s work on the Coca-Cola Visual Identity was awarded a Cannes Lions Design Grand Prix in 2008, and the agency has continued to win awards for its iconic designs for The Coca-Cola Company, including its work on the Coca-Cola Summer iconic identity and packaging and Coca-Cola Olympic Games packaging
for North America.