Waitrose Honeybee stings another Clio

Turner Duckworth has taken yet another Clio (the world’s most recognized award in advertising, design and interactive) for Honey Bee, the first of a tiered range of honeys for Waitrose. Turner Duckworth’s relationship with Waitrose spans 16 years, contributing to the brand’s establishment as the UK’s most ethical food retailer.

Judges and consumers love the wit in our simple type design: the ‘E’ forms a bee’s stripy body that hints at a wooden honey twizzler stick.