The Joys of Summer

The Coca-Cola Summer 2009 campaign celebrates the joy and optimism of summer and Coke’s authentic connection to the season. Turner Duckworth collaborated with Wieden + Kennedy and The Coca-Cola North America Creative Excellence team to create the fully integrated marketing initiative. The can graphics designed by Turner Duckworth will be featured on packaging, in-store displays and select TV spots. The designs will also be used for summer premiums on everything from t-shirts and hats to beach towels. Five cans will be released overall, culminating with a special Independence Day can. The designs are also extended to can packs, 2 liters and 20oz bottles, all in celebration of summer’s favorite beverage - Coca-Cola.