Sprite debuts at #61 in the Top 100

The Sprite brand made its first appearance in the Top 100 Brands Report (Published by Interbrand) at #61, ahead of brands like Visa, Gap, Audi and Shell. The report credits Sprite’s global visual identity (designed by Turner Duckworth) as a significant contributor to the brand’s success. Sprite’s new tagline “The Spark” (written by BBH as part of the brand’s latest global advertising campaign) was inspired by the new logo Turner Duckworth designed for the brand.