A new look for Scotland’s oldest ‘legally distilled’ Single Malt Whisky

The Glenlivet is the No.1 Single Malt Whisky in the USA and No.2 in the world.

Turner Duckworth redesigned the bottle structure and graphics with great respect for the history of this highly regarded brand.

The whole portfolio of products has been considered from the 15 year old French Oak Reserve which has been given a new clear bottle, to showcase its golden colour. New carton designs for both the 12 yr and 15 yr complement the primary pack design.

The Glenlivet 18 year old was designed to align with the ultra-premium 21 and 25 year old whiskies, featuring a bottle with a heavier base, packaged in a permanent gift carton to signify its new premium position within the range.

Special editions have also been designed. The recent expansion of the Distillery in Ballindaloch, Banffshire, Scotland–the first since 1973–was celebrated with the introduction of The Glenlivet Founders Reserve.

Chivas Brothers brand director Neil Macdonald says, “The Glenlivet is recognised by whisky aficionados around the world as an exquisite, premium whisky, and our new elegant packaging will confidently reflect this quality with its striking new shape and luxury cues.”

Bruce commented, “I can highly recommend The Glenlivet 18 year old.”