Turner Duckworth designs new awards for D&AD

The D&AD Yellow Pencil is the world’s most sought after award for the Design
and Advertising creative industry.

In the past, getting in the D&AD annual, a feat in itself, or even getting Nomination
for a Yellow Pencil was rewarded by a certificate. Yet these two levels of accolade
are more difficult to achieve than big, shiny trophies at some design competitions.
To recognise these achievements D&AD decided to create two new physical
representations for these levels.

Bruce Duckworth said “The challenge was to create awards that recognise the In
Book and Nomination achievements that have stature, relate to D&AD, but are not
another Pencil, which could dilute the importance of such an iconic award.”

The slices of pencil are identical in size and material to the Yellow Pencil award.
They are also exactly the same shape and proportion of the D&AD hexagonal logo.
They are made of wood and like the pencil, have a very tactile quality. They come
in a presentation box that opens like a book which means they can be displayed in
the box or standing up on their own.

The In Book award

Speaking about the introduction of the slices D&AD President Simon Sankarayya
said, “It’s an honour to have these new physical representations of two incredibly
hard-won, uniquely D&AD, prize levels being launched during my year as President.
For many years we have endeavoured to communicate more effectively the value of
winning at any level in the D&AD Awards and the slices will undoubtably help to build awareness of the great level of creativity that it takes to be recognised by our juries.”

David Turner said “We will enter the design for D&AD awards next year, and if we
can, win one ourselves”.