Honestly delicious packaging

Turner Duckworth, in partnership with the Honest Tea internal creative team, has designed a new look for the Honest Tea and Ade PET lines, drawing inspiration from the brand’s character and the pure, simple ingredients that go into each bottle. The challenge was to create a cohesive Honest family feel while ensuring differentiation and exceptional taste appeal, all with a touch of wit and whimsy. The new look draws attention to the vibrant ingredient imagery. The tea line maintains a refined T-frame device while the Ade lines feature a playful treatment of the simple, delicious ingredients by using unexpected scale and context.